Planning an event can be so tasking that one is overwhelmed and seem to develop oversights to things. However, the key word is Planning. Planning takes time, trials, disappointments, tests and turns. So it is what it is – PLANNING and it therefore requires time!
There are people who are experts at planning last minute events and they sometimes, pull off a great show! Most people who don’t give enough time to planning always end up having a very bad outing.
This article will teach you a thing or few about how you should plan a successful event even when budget is low. The points shared are careful observations from celebrities like AY Comedian, Alibaba, Omoni Oboli, MC ABBEY etc
Start planning on time. This gives you ample opportunity to do all your trial and errors, have proper meetings and briefing with your vendors, compare prices and most importantly (in the context of this article), Talk about your event on social media and every other platform until it becomes TOP OF MIND. This will also give you time to build your hash tag. Ayo Makun announces AY Live say 3 months to the event. He has the industry clout, he has huge follows , so should he start on time? The answer is Yes!
HERE IS WHY!
Because if he needs brands support, he will need to send in proposals on time and give ample time for reviews and approval.
Because he needs to create enough awareness so his projects becomes top of mind
Because he needs time to plan to eliminate loopholes as much as possible
You see why you should plan ahead and well. ⇑
YOUR COMMUNITY IS IMPORTANT
Why do you aim for the celebrities when you have not effectively utilized the support of the people in your community? Celebs most times will not even reply, like or comment on your post. You can send DMs from Now till tomorrow.
The simple wisdom is knowing the power of little. You have friends who have 2,000 organic social media follows. Speak to 20 of them to help promote your event. You never know the important person on their list who would see the post and reach out to you. It is easy for people to believe the authenticity of a thing when it comes from someone they know. Agreed it is important for unique accounts to identify with your brand, but you can actually go viral if you receive good support from your community.
So who in your community is helping you project your event or even business. Don’t be shy, ask if you have to.
BE YOUR LOUD SPEAKER
Don’t post about your event and have tens of other post about other things. That will be difficult for people coming to your page to track.
Always find a way to incorporate your events ; either by date or name , in your posts.
This helps to keep your event fresh in the memories of people who see your post. Be forward in selling your brand, speak before others speak for you, be your loud speaker. Nobody will support a business or an idea that you don’t. Be very deliberate about this.
GENERATE AN OFFICIAL HASH TAG
Hash tags will help you measure the impact of the campaign for your event. Be deliberate in announcing the official hash tag for your event. Research and know if it is already in use.
For example, we ran a campaign for #MovingMountain we ran a research and found out that there was a hash tag with same name. We decided to capitalize the initial alphabets . This will help you track the impact of your campaign.