Why do small businesses fail? Why do you think your business is not growing? Are you having return customers or you are just focused on getting new ones?
While there may be many reasons your business is not moving as fast as it should, there is one key thing you must consider.
DELIVERING ON YOUR BRAND PROMISES
I won’t waste your time, this is social media age. Everybody has one thing or something to sell on social media. It is easy to place orders, send the delivery guy and receive your order.
That doesn’t even start without the potential buyers seeing lots of beautiful and breathtaking pictures of shoes, clothes, bags, and mouth watering dishes. Chei! What next, slide into the dm or call, then wire wire and then boom! The delivery man is here!
AND THEN YOU OPEN YOUR PACKAGE……
Watch this video then we continue!
People don’t wake up everyday to order a bowl of Abacha and Ugba. Not a strand of Ugba, ponmo wasn’t even up to 5o naira, the taste was bland. For N3,500 ? Let me not complain about the terrible oil used, i have resorted to green tea to bring my heart back.
Wait, it’s not about the money but how they made me feel (Oh well even if it is, na my money)
I will save you the stress because you have watched the video. Branding has taken a new turn, Experience is everything! Don’t give your customers a chance to complain about your services or the quality of what you deliver.
Stop copying online pictures and be deceiving people, let’s see the real deal and decide if we want to buy or not. Social media is big with about 600 million people Active on Instagram alone, 1.86 billion on Facebook, 1.2 Billion on WhatsApp, and 1B Active on Messenger, really, do you want to mess up your business?
Tell me, have you had experiences like that before? Do share with us in the comment section.